Benefit/Feature training is a time honored training method that has endured for many years. Almost every current Sales Training methodology uses some form or part of Benefit/Feature training. This course will train you on that method and help you dissect what parts of it you can use in your current sales approach. We will cover in-depth:

•Understanding the difference between Benefits and Features

•How to use them

•Extensive role play on using Benefit/Features

•How it can be used to sell any product, in any industry

•What are the specific steps for;

Pre-call planning

Making your presentation

Listening effectively

Overcoming Objections

Closing