This presentation starts out with a discussion on why consumers are so confused with everything going on in our move towards Sustainability. It offers ways to get everyone, including the consumer, back on track. We will look at ways we can move beyond Reduce, Reuse and Recycle and explore why we need to have a Total Lifecycle Refocus. You will learn what 4 planet friendly steps every manufacturer and business needs to focus on today. We will discuss what green materials are available, why are so many organizations “frozen” in place and not taking that first step. You will walk away from this presentation with a much clearer understanding of the direction you need to take and what you can do today to start down the road of Sustainability.